{"product_id":"ube-purple-yam","title":"Ube (Purple Yam)","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cstrong\u003eProduct: \u003c\/strong\u003eUber \/ Purple Wam (Dioscorea alata)\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eForm: \u003c\/strong\u003ePowder\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eOrigin: \u003c\/strong\u003eVietnam \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cstrong\u003eIntended Use:\u003c\/strong\u003e Natural food coloring, ingredient for food and beverages.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUbe\u003c\/strong\u003e, or \u003cstrong\u003ePurple Yam\u003c\/strong\u003e, is a vibrant root vegetable deeply rooted in \u003cstrong\u003eSoutheast Asian\u003c\/strong\u003e culinary culture and widely cultivated across \u003cstrong\u003eVietnam's fertile regions\u003c\/strong\u003e. Renowned for its striking, deep violet color, it has become an iconic ingredient that bridges rich traditional heritage with modern culinary creativity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUbe \u003c\/strong\u003eis famous for its smooth, velvety texture and a gently sweet, nutty profile. Unlike sweet potatoes, it delivers a comforting flavor alongside a naturally brilliant purple hue, elevating both the visual appeal and flavor of any dish.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0747\/0546\/9762\/files\/UBE_FRESH.png?v=1786071367\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eIt is the perfect choice for those seeking to create captivating pastries, ice creams, lattes, or traditional desserts with an authentic Southeast Asian flair. Beyond its culinary appeal, \u003cstrong\u003eUbe \u003c\/strong\u003eis loaded with powerful antioxidants (anthocyanins), dietary fiber, and essential nutrients, making it a healthy, natural alternative to artificial food colorings.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0747\/0546\/9762\/files\/UBE_LATTE.png?v=1786071783\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0747\/0546\/9762\/files\/SPEC_IMG_2.png?v=1786072159\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Viet Haus Organic","offers":[{"title":"Default Title","offer_id":55811928195394,"sku":null,"price":1.0,"currency_code":"VND","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/0546\/9762\/files\/PURPLEYAM.png?v=1786070615","url":"https:\/\/www.viethausorganic.com\/vi\/products\/ube-purple-yam","provider":"Viet Haus Organic ","version":"1.0","type":"link"}